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Our Mission:


To provide high-quality, durable footwear that empowers and protects workers in every industry. We are committed to craftsmanship, innovation, and the safety of those who build and sustain our world, ensuring that each pair of shoes supports the comfort, safety, and performance of its wearer.

Our Vision:
To be the global leader in protective footwear, known for our dedication to excellence, our commitment to worker safety, and our heritage of resilience. We envision a world where every worker steps confidently into their workday, equipped with shoes that match their strength and determination.

ABOUT US

Our story:

In 1951, in a small town nestled in the Swiss Alps, Sam Wales and David Woods founded a shoe factory with a singular mission: to craft durable, protective footwear for workers. Their journey was not easy. Faced with limited resources and extreme poverty, they poured every ounce of energy into building their small business. Despite these hardships, Sam and David remained committed to creating high-quality work shoes, believing in the value of their work and the need for safe, comfortable footwear for laborers everywhere.

Their perseverance paid off in the 1960s, when the booming demand for infrastructure across Germany sparked a surge in orders. Safe Guard Shoes became renowned for its quality and resilience, swiftly gaining a reputation as the best protective footwear for workers in the industry.

In 1973, this legacy of quality and innovation caught the attention of the Wong Enterprises in Singapore, which acquired Safe Guard Shoes with a vision to expand its global reach. The company gradually transitioned operations to Singapore, bringing its values of resilience, craftsmanship, and worker safety to new markets around the world.

Today, Safe Guard Shoes continues to honor the dedication and vision of its founders, standing as a global leader in protective footwear, trusted by workers in industries everywhere.

Contact us

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